Vino Supraja
Vino Supraja is a sustainable womenswear fashion brand. The label partners with skilled workers ensuring good working conditions and a living wage eschewing mass production and opposing extortive practices. The brand handlooms its textiles and is certified by the Global Organic Textile Standard. The label recycles all of its unused materials.
The Purisai collection draws inspiration from the designer's childhood: “Growing up, I lived just 10km away from Purisai village where the folk art of Therukoothu thrives to this day. My latest collection is drawn from my vivid memories of the painted faces of the artists, the long stripes on their voluminous skirts, the crown, the décor and the many mythological characters they brought to life with each performance. This is the art form of my home, and this collection is my dedication to the art of Therukoothu, for making my childhood colourful” - Vino Supraja.
“A compelling collection with attractive artistry and prominent artisanal elements. Some lovely cultural references and experimental use of colour, resulting in a range that makes the wearers a blank canvas for the designer. Strong storytelling of both the collection and the brand embedded in each piece. Sparkling embellishment demonstrate the fineness and attention to detail.” - Anusha Couttigane, Head of Advisory, Vogue Business
